What are keywords and do you need them …
First and foremost, regardless of whatever is said nowadays on the relevance of keywords, it is important to remember that without keywords there is nothing for search engines to find your website and business. Gone are the days when people trawled through the Yellow Pages then picked up a telephone. For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine. Users search on words or phrases, and, plain and simple, if your site is well optimized, your pages turn up in the search results.
Nowadays you need to be –
When you focus on keywords you need to understand two basic principles: traffic and competition. You have to remember that nowadays there are over 3.5 billion people using the internet every day and Google alone processes over 3.5 billion searches every day. Whilst your keywords are important to you, how are you going to be found in that mass?
Nowadays however, you need to focus your keywords so they are found through a semantic search. Keyword stuffing has long gone and, in fact, is now penalised heavily and you need to be aware Google now emphasizes understanding natural language patterns and divining the meaning of a query from the context of the entire sentence, instead of looking at individual words. Also remember Google is working for the searcher and not for the promoter and so you need to ensure you approach your keyword research from the users perspective.
When researching keywords you need to find keywords that work with your business and are aimed at your target audience. You should also use keywords in your content. Also, remember keywords are not just words but also phrases.
Common keywords, such as “childcare” need to be entwined in long-tail and specific keyword use to ensure relevance to your particular business, eg searching on –
You also need to be “in the moment” and your keywords need to reflect this. With the need to be mobile as over 80% of internet users own a smart phone and with 48% of mobile users starting research with a search engine it is imperative you can be found in their “moment” of need.
Linku2 use our keyword strategy as well as our social channels to link and work for us in our SEO. CLICK HERE for reasons on why you should advertising with Linku2 Childcare and check out our SMART Advertising Plans from LESS THAN $2.90 per week
Nowadays you need to be –
- Found on the web
- Relevant to a person’s needs
- Local to their requirements
- Easy to contact
- Quick to find
- And ready “in a moment”
When you focus on keywords you need to understand two basic principles: traffic and competition. You have to remember that nowadays there are over 3.5 billion people using the internet every day and Google alone processes over 3.5 billion searches every day. Whilst your keywords are important to you, how are you going to be found in that mass?
Nowadays however, you need to focus your keywords so they are found through a semantic search. Keyword stuffing has long gone and, in fact, is now penalised heavily and you need to be aware Google now emphasizes understanding natural language patterns and divining the meaning of a query from the context of the entire sentence, instead of looking at individual words. Also remember Google is working for the searcher and not for the promoter and so you need to ensure you approach your keyword research from the users perspective.
When researching keywords you need to find keywords that work with your business and are aimed at your target audience. You should also use keywords in your content. Also, remember keywords are not just words but also phrases.
Common keywords, such as “childcare” need to be entwined in long-tail and specific keyword use to ensure relevance to your particular business, eg searching on –
- “childcare” brings up over 55 million results (remember Google will take into account your location so this does help)
- “Wellington childcare” brings up over 677,000 results
- “Johnsonville childcare” brings up over 43,800 results
- “childcare centres near Johnsonville” brings up over 16,400 results
- “childcare centres near Johnsonville with free care” brings up just over 8,300 results
You also need to be “in the moment” and your keywords need to reflect this. With the need to be mobile as over 80% of internet users own a smart phone and with 48% of mobile users starting research with a search engine it is imperative you can be found in their “moment” of need.
Linku2 use our keyword strategy as well as our social channels to link and work for us in our SEO. CLICK HERE for reasons on why you should advertising with Linku2 Childcare and check out our SMART Advertising Plans from LESS THAN $2.90 per week